By Chris Jeng, Founder of European Gateway
AI is changing the game in B2B tech sales, making it possible to do things that were previously not feasible, to think smarter, to know more, and to act more quickly. One of the leading pioneers in this change is Chris Jeng, the founding member of European Gateway, a consulting firm that has been enabling B2B sales teams to scale using AI. With lead scoring, personalised outreach, predictive analytics and more, AI enables sales teams to outpace legacy rivals and scale with certainty.
Boost Sales Effectiveness with AI Automation
AI can take over time-consuming sales activities (scheduling, follow-ups, lead qualification) from reps, enabling them to spend more time selling. Chris Jeng at European Gateway helps his team focus on the things that matter – applying machine learning models to rank high-value leads effectively. The result? More automation, strategic conversations, and increased sales velocity.
AI and the AI Wars -AI Driven Science at Scale. Add Science to AI – Personalize Your Every Buyer Interaction.
One-size-fits-all messaging is dead. Conversational AI allows for ultra-personalized communication to be developed upon customer behaviour, preferences and buying signals. Leveraging the power of AI-enhanced CRMs as well as dynamic content engines, Chris Jeng’s clients at European Gateway engage buyers with the perfect rep at time of opportunity to resonate and trust and shorten the deal cycle.
Forecast financial results with confidence based on data
Sales leaders use AI-driven forecasting tools such as Clari and Tableau to set smarter targets, spot pipeline risk early and course correct with real-time insights. At European Gateway, Chris Jeng shows sales teams how to use predictive analytics not just to see what’s likely to close—but why. That transition from intuition to data creates a competitive advantage in forecasting.
Start Small, Scale Fast
You certainly don’t need to rip out your tech stack all at once. Chris Jeng suggests starting with one use case, such as automated lead scoring or personalized follow-up emails, and building out from there as the ROI makes itself apparent. Experiment, learn, and iterate. The best AI strategies are constructed from actual sales feedback, not top-down hunches.
Final Thoughts from Chris Jeng
AI isn’t just another sales tool; it’s a transformation enabler. By automating low-impact tasks, personalising outreach at scale, and accurately predicting revenue, B2B sales leaders can build teams that are faster, more intelligent, and more collaborative. Companies must adapt to the shift to stay competitive.
To hear more from Chris Jeng and discover how European Gateway is enabling B2B companies to ramp up sales by harnessing AI, head to [www.egconsultgroup.com](https://www.egconsultgroup.com).
